Real Estate Blog & Resources

Why Everyone From Millennials to Retirees Are Moving To The Hill Country

Young and young at heart. Those just starting their families and looking to put down roots in a new builder home in New Braunfels, and those seeking the ideal place to buy Texas land and build a custom home for retirement. Those are just a sampling of the people you’ll find in the Hill Country. So how does one place appeal to such a wide array of people? Easy. By offering something for everyone.

The value

Real estate values in the Hill Country have continued to rise over the past several years as increasing numbers of individuals and families (as well as companies) have made their way to the area. The latest data from the Texas Association of Realtors shows all real estate numbers up year over year—closed sales, dollar volume, average price, and price per square foot.

While the market has been strong across the board in the Hill Country, New Braunfels masterplanned communities like Vintage Oaks and The Crossings continue to be singled out by Hill Country land buyers and homebuyers. Vintage Oaks has been the fastest-growing community in the San Antonio MSA for the past three years while The Crossings is New Braunfels’ newest offering, with two exciting single-family neighborhoods from leading builder Lennar Homes.

The growth

More residents means more money coming into the local economy and more opportunity for new and growing businesses. That cycle produces more and more amenities focused on the kind of entertainment and dining options that draw buyers from all key groups. Add in the area's vast recreational opportunities and it’s easy to see why everyone from millennials to retirees are choosing to move to the Hill Country, especially in places like New Braunfels and San Marcos—consistently two of the fastest-growing cities in the nation.

The amenities

Let’s talk more about those amenities. There are great restaurants, the acclaimed wineries of the Texas Wine Trail, some of the best live music venues in Texas, a number of museums and other cultural outlets, recreation on the rivers and famed spots like Schlitterbahn, and, of course, annual events like Wurstfest—and that’s only the beginning of all the things to do in the Hill Country. called out a few of the reasons retirees love the Hill Country, although they also appeal to a wide range of buyers: “New Braunfels, TX is famous with tourists and retirees for its rich German heritage, festivals, and medical access,” they said. “People love the people, weather, excellent health care, beautiful hill country and safe living environment, and many good restaurants. New Braunfels is overflowing with old world heritage and small town Texas charm.”

The jobs

Thousands of jobs have been pouring into the Hill Country, with New Braunfels and San Marcos leading the way. Amazon just opened a new fulfillment center in San Marcos with plans to hire 1,000 employees. Canadian-based CGT U.S. Limited is building a new manufacturing facility in New Braunfels the area and adding hundreds more jobs. Opportunities to work both part-time and full-time make the Hill Country an even more ideal spot for millennials, retirees, and everyone in between, to call home.

The beauty

It’s not unusual for someone just discovering the Hill Country for the first time to be captivated by a view of rolling hills, struck by the natural wonder of a sparkling lake, or stunned by the winding branches of a century-old oak tree, and decide right there that this is going to be home. Thankfully, what’s under the surface in the Hill Country is equally spectacular.

The location

Austin and San Antonio have been dominating the “best of” and “fastest-growing” lists for larger cities while adding jobs and residents in impressive numbers for several years. Living in the Hill Country puts both of those vibrant cities, and their job markets, within easy reach. But with all the Hill Country has to offer, you may just find yourself staying closer to home.

For more information about Hill Country communities, visit SouthStar Communities, or click below to read more about why SouthStar Communities is a leader in masterplanned development.

About SouthStar Communities