Residential Real Estate Development Company Using Mobile Web, QR Codes and SMS to Attract and Engage
Hipcricket® (“Hipcricket”), the one-stop mobile marketing and advertising subsidiary of Augme® Technologies, Inc. (OTCBB: AUGT or “Augme”), was selected by residential real estate development company SouthStar Communities for its lead generation program. The company is using Hipcricket’s AD LIFE® platform including mobile web, QR codes and SMS to attract and engage with potential new residents for its communities located throughout Texas and North Carolina.
SouthStar recognized an increase in website traffic originating from mobile devices and sought a solution that would deliver visually appealing and device-agnostic creative content. After a search, the company employed Hipcricket’s Mobile SiteBuilder solution with patented device detection technology that can recognize any mobile device and ensure that sites render properly. SouthStar’s mobile site includes a dynamically updated “specials” page, a photo gallery and click-to-call functionality.
In addition, SouthStar is using signage and out-of-home ads to advertise its mobile calls to action, including unique placements like drink koozies, airplane banners and t-shirts. The company is offering potential land buyers an opt-in loyalty club that it plans to use for re-marketing purposes. SouthStar’s future mobile plans include the build out of additional mobile sites, more QR code campaigns, hyper-local targeting through geo-fencing and a mobile advertising program.
“We selected Hipcricket in large part due to its extensive slate of patented mobile offerings,” said Justin Stensrud, Director of Internet Marketing at SouthStar Communities. “We’re integrating mobile web, QR codes and SMS into a re-marketable database that seamlessly works with our CRM system. Hipcricket delivers these capabilities within a single platform that allows us to run self-service campaigns.”
“Mobile represents an extraordinary lead generation tool for businesses that rely on consumer reach and engagement like residential communities,” said Doug Stovall, Hipcricket Executive Vice President – Sales and Services. “SouthStar is extremely smart to combine the reach of SMS with the engagement of a rich media experience provided by their mobile sites.”
About SouthStar Communities
SouthStar Communities is a residential real estate development company with master-planned properties throughout the South. The company is affiliated with SouthStar Development Partners, and led by CEO J. Larry Rutherford, who has worked in all areas of the real estate industry for nearly four decades. Since 1999, SouthStar has developed 20 communities throughout Florida and Texas. The firm's primary activities include the analysis, financing, acquisition, planning and marketing of real estate for both residential and commercial uses. For more information, visit southstarcommunities.com.
Hipcricket, Inc., a wholly-owned subsidiary of Augme Technologies, Inc. (OTC.BB: AUGT), is the one-stop mobile marketing and advertising company that empowers brands, agencies and media properties to engage customers, drive loyalty and increase sales. Hipcricket’s customers connect with consumers across every mobile channel, including SMS, 2D/QR codes, mobile websites, advertising networks, social media and branded apps. Hipcricket’s proven technology, strategic and marketing services and experienced account management teams have provided measurable success to a broad range of national and regional brand-name leaders (e.g., Macy’s, MillerCoors, Clear Channel) across an industry-leading 225,000+ campaigns. The company has also created the first comprehensive mobile ad network that taps into the buying power of the mass market with industry-leading capabilities to target customers via location and highly-specific demographic information across SMS, display, rich media and video.
Hipcricket is based in New York, with operations in Seattle, Dallas, Chicago, Atlanta, Los Angeles, San Francisco and Miami.